Trends
There are mainly three trends that has triggered our efforts into providing a new product into the market.
This means that there is a customer base of more than 6.000.000 users - only in the Nordic market.
The maintenance-free Broadband Butler is a unit that is just as easy to use as a radio, a TV or an iPod and have the same robust characterstics as such devices!
- The growth of the broadband market
- The rise of the flatscreen television
- The success of specialized devices
The Broadband Market
The access for consumers to Internet broadband grows rapidly. This is a trend that is consistent all over the world. In the Nordic countries of Europe the access to broadband communication is already significant and is quickly reaching above 50% of all homes.This means that there is a customer base of more than 6.000.000 users - only in the Nordic market.
The Rise of the Flatscreen TV
The last two years there have been an explotion in the market for flatscreen TVs. This gives us an unique opportunity to provide our Universal Internet Access Device as an add-on to people who wants Internet access directly into their living-room on their television sets - as a part of their new digital lifestyle.The Success of Specialized devices
In the last years we have seen a growth of specialized devices doing specialized tasks well. Examples of such devices are the Apple iPod music player and the Tivoli Audio radio products.The maintenance-free Broadband Butler is a unit that is just as easy to use as a radio, a TV or an iPod and have the same robust characterstics as such devices!